TestGorilla attended HRTech Europe in Amsterdam. I led the end-to-end branding process, including concept development, design execution, supplier sourcing, and coordination.
We created a bold, eye-catching activation where attendees were invited to scrunch up a stack of exaggerated, unreliable resumes and shoot them into a recycling bin. “Bin the CV” was designed to cut through the noise with a clear and memorable message. It was a fun, physical way to challenge the status quo and show just how outdated the CV really is.
Mini bin pencil sharpeners and branded pencils made for playful, on-theme giveaways, and a lasting reminder that there’s a better way to hire.
The response was really encouraging, and we were pleased to exceed our targets for Sales leads!
