You Need TestGorilla
These ads highlight the stress and inefficiencies of traditional hiring processes by contrasting the frustrations of screening with the simplicity offered by TestGorilla.
Don't Leave Hiring to Luck
This campaign uses symbols of chance to highlight the risks of relying on luck in hiring decisions and emphasises the reliability of using TestGorilla's data-driven methods to predict job success.
Hiring Has Advanced
This campaign uses outdated tech symbols to underscore the obsolescence of resume-based hiring, contrasting them with TestGorilla’s modern, skills-based solution for today's hiring challenges.
Dear Resume
The "Dear Resume" campaign used break-up analogies to expose the flaws of resumes, urging recruiters to "break up" with them. Through videos, carousels, and Google Ads, it achieved high engagement and conversions, becoming one of TestGorilla's top organic campaigns.
Rebrand Campaign
TestGorilla’s bold rebrand, featuring bright pink to stand out from muted past colours, cut through market noise. I created a social media teaser with a partial logo to build intrigue, followed by a launch campaign with a grid and LinkedIn carousel showcasing the brand's mission to place 1 billion people in dream jobs.
Who Would You Hire?
The "Who Would You Hire?" campaign targeted recruiters unfamiliar with skills-based hiring, using a split-screen to directly compare hiring with resumes versus hiring with skills. The campaign featured single image ads, video ads and corresponding landing pages.
