"Dear Resume"

The aim of this brand-awareness campaign was to highlight the toxic nature of resumes. Using the analogy of bad relationships, we encouraged recruiters to “break up” with the resume. Break-up cliches alongside uncomfortable-looking people were used to capture attention and evoke emotion. Digital assets included videos and image carousels (shared on social media), as well as static Google Ads. The audience was directed to a campaign landing page.
"Adjust Your Screening"
This brand awareness campaign focused on highlighting the differences that implementing TestGorilla has on the clarity and quality of candidates in your talent pool. By using the analogy of a badly tuned radio or TV, we show that the current hiring process is both outdated and faulty. Digital assets included videos and image carousels (shared on social media), as well as static Google Ads. The audience was directed to a campaign landing page.
"Who Would You Hire?"
This campaign was targeted at recruiters with little to no knowledge of skills-based hiring. Using a split screen effect, we compared the effectiveness of hiring with resumes vs. hiring with skills in a very direct and confrontational way.
The people on the first slide were covered up by their resumes to convey the concept that resumes do not give you the full picture, the people on the second slide (representing skills-based hiring) were visible. 

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