Ilve
This print and in-store campaign for premium stove brand Ilve was built around the insight that our audience see the kitchen as their creative stage. I developed the campaign concept, wrote the copy, and led the design, working closely with renowned French food photographer Jean Cazals, whose imagery brought the vision to life. The result was an aspirational campaign that celebrated self-expression through cooking.
Sunsilk
This campaign aligned with Sunsilk’s global brand message, featuring local celebrity endorsers Hlubu and Lebo. I illustrated their portraits and adapted the creative for magazine and out-of-home placements, bringing a bold, local flavour to a globally driven campaign.
Knorr
Directed at parents and kids, this print and in-store campaign aimed to highlight that Knorr Cup a Soup is made with real vegetables. I was responsible for art directing the photo shoot and led the design and rollout of the campaign across various touchpoints.
Fry's
This in-store and print campaign launched Fry’s Health Bites, a new product range aimed at health-conscious consumers. I developed the concept, copy, and design to position the range as a lighter option, without compromising on taste. The creative highlighted the brand’s plant-based roots while appealing to those mindful of their weight and wellbeing.
Nivea
I worked on a summer campaign for Nivea, creating branded flyers for parents and illustrated activity books for kids. The aim was to raise awareness around sun exposure and highlight the protective benefits of Nivea Sun for children, delivering the message in a way that was both informative and engaging for families.
